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Welcome to Zavu! The must-have, Easy-To-Use, blog offering you help with anything! Zavu is a free service provided by the creator of skygen, Christian Reynolds.  Hope you have fun, and be sure to subscrbe!


Cool things to know..

  In the 1400’s a law was set forth that a man was not allowed to beat his wife with a stick no thicker than his thumb. Hence we have “the rule of thumb”.

  Many years ago in Scotland, a new game was invented. It was ruled “Gentlemen Only…Ladies Forbidden”… and thus the word GOLF entered into the English language.

  Every day more money is printed for Monopoly than the US Treasury.

  Men can read smaller print than women can; women can hear better.

  Coca-Cola was originally green.

  It is impossible to lick your elbow.

  The State with the highest percentage of people who walk to work: Alaska

  The percentage of Africa that is wilderness: 28% (now get this…)

  The percentage of North America that is wilderness: 38%

  The cost of raising a medium-size dog to the age of eleven: $6,400

  The average number of people airborne over the US any given hour: 61,000

  Intelligent people have more zinc and copper in their hair.

The first novel ever written on a typewriter: Tom Sawyer.

The San Francisco Cable cars are the only mobile National Monuments.

Each king in a deck of playing cards represents a great king from history:

  • Spades – King David
  • Hearts – Charlemagne
  • Clubs -Alexander, the Great
  • Diamonds – Julius Caesar

  If a statue in the park of a person on a horse has both front legs in the air, the person died in battle. If the horse has one front leg in the air the person died as a result of wounds received in battle. If the horse has all four legs on the ground, the person died of natural causes.

  Only two people signed the Declaration of Independenceon July 4th, John Hancock and CharlesThomson. Most of the rest signed on August 2, but the last signature wasn’t added until 5 years later.

Q. Half of all Americans live within 50 miles of what? A. Their birthplace

Q. If you were to spell out numbers, how far would you have to go until you would find the letter “A”?       A. One thousand

Q. What do bulletproof vests, fire escapes, windshield wipers, and laser printers all have in common? A. All invented by women.

Q. What is the only food that doesn’t spoil?      A. Honey

Q. Which day are there more collect calls than any other day of the year? A. Father’s Day

  In Shakespeare’s time, mattresses were secured on bed frames by ropes. When you pulled on the ropes the mattress tightened, making the bed firmer to sleep on. Hence the phrase…… “goodnight, sleep tight.”

  It was the accepted practice in Babylon 4,000 years ago that for a month after the wedding, the bride’s father would supply his son-in-law with all the mead he could drink. Mead is a honey beer and because their calendar was lunar based, this period was called the honey month .. which we know today as the honeymoon.

  In English pubs, ale is ordered by pints and quarts… So in old England, when customers got unruly, the bartender would yell at them “Mind your pints and quarts, and settle down.” It’s where we get the phrase “mind your P’s and Q’s”

  Many years ago in England, pub frequenters had a whistle baked into the rim, or handle, of their ceramic cups. When they needed a refill, they used the whistle to get some service. ‘Wet your whistle” is the phrase inspired by this practice.

~~~~~~~~~~~AND FINALLY~~~~~~~~~~~~

At least 75% of people who read this will try to lick their elbow.


Adopted from, Meda

28 Ways to Make Money with Your Website/Blog

  There are several lists with “ways to make money with a website” on the Internet, but none of them seem to be complete. That is why I decided to create this one. If you know a method that is not listed below, just let us know and we’ll update it.

Notice that ways to make money with a website are different from ways to make more money from it. Methods to increase your traffic or click-through rate will help you make more money, but they do not represent a method of making money per se.

For example, one could suggest that blending AdSense ads with the content is a way to make money from a website. In reality it’s not; it’s just a way to make more money by improving your ad click-through rate. The real monetization method behind it is a PPC ad network.

The list is divided into direct and indirect methods, and examples and links are provided for each point. Enjoy!

Direct Methods

1. PPC Advertising Networks

  Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.

  The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).

  The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.

  List of popular CPC advertising networks:

2. CPM Advertising Networks

  CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille, and it refers to the cost for 1,000 impressions.

  A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM, therefore, will earn $100 monthly.

  CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format (in terms of pixels), the higher the CPM.

  You can get as low as $0.10 and as high as $10 per 1,000 impressions (more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio (e.g., online forums, magazines and so on).

  List of popular CPM advertising networks:

3. Direct Banner Advertising

  Selling your own advertising space is one of the most lucrative monetization methods. First and foremost because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button.

  The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.

  Related links:

4. Text Link Ads

  After Google declared that sites selling text links without the nofollow tag would be penalized, this monetization method became less popular.

  Many website owners are still using text links to monetize their sites, though, some using the nofollow tag and some not.

  The advantage of this method is that it is not intrusive. One can sell text links directly through his website or use specialized networks like Text-Link-Ads and Text-Link-Brokers to automate the process.

  Text link marketplaces and networks:

5. Affiliate Marketing

  Affiliate marketing is a very popular practice on the Internet. Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. Sometimes this type of advertising is also called CPA (cost per action) or CPL (cost per lead) based.

  Affiliates can send potential customers to the merchant using several tools, from banners to text links and product reviews.

  In order to find suitable affiliate programs you can turn to individual companies and publishers like Dreamhost and SEOBook, or join affiliate marketplaces and networks.

  List of popular affiliate marketplaces and networks:

6. Monetization Widgets

  The latest trend on the web are widgets that let you monetize your website. Examples include Widgetbucks and SmartLinks. Some of these services operate under a PPC scheme, others behave like text link ads, others yet leverage affiliate links.

  Their main differentiator, however, is the fact that they work as web widgets, making it easier for the user to plug and play the service on its website.

  List of companies that provide monetization widgets:

7. Sponsored Reviews

  PayPerPost pioneered this model, with much controversy on the beginning (related to the fact that they did not require disclosure on paid posts). Soon other companies followed, most notably Sponsored Reviews and ReviewMe, refining the process and expanding the paid blogging model.

  Joining one of these sponsored reviews marketplaces will give you the opportunity to write sponsored posts on a wide range of topics. Not all bloggers are willing to get paid to write about a specific product or website (because it might compromise the editorial credibility), but the ones who do are making good money out of it.

  If your blog has a big audience you could also offer sponsored reviews directly, cutting off the commissions of the middleman.

  List of sponsored reviews and paid blogging networks:

8. RSS Feed Ads

  With the quick adoption of the RSS technology by millions of Internet users, website owners are starting to find ways to monetize this new content distribution channel.

  Feedburber already has its own publisher network, and you can sign-up to start displaying CPM based advertising on your feed footer. Bidvertiser recently introduced a RSS feed ad option as well, with a PPC scheme.

  Finally, some blogs are also opting to sell banners or sponsored messages on their feed directly. John Chow and Marketing Pilgrim are two examples.

  Related links:

9. Sponsors for Single Columns or Events

  If you website has specific columns or events (e.g., a weekly podcast, an interview series, a monthly survey, a special project) you could find companies to sponsor them individually.

  This method increases the monetization options for website owner, while giving advertisers the possibility to target a more specific audience and with a reduced commitment.

  Mashable illustrates the case well. They have several advertising options on the site, including the possibility to sponsor specific columns and articles, including the “Daily Poll” and the “Web 2.0 Invites.”

  Problogger also runs group writing projects occasionally, and before proceeding he publicly announce the project asking for sponsors.

10.Premium Content

  Some websites and blogs give away part of their content for free, and charge for access to the premium content and exclusive tools.

  SEOMoz is a good example. They have a very popular blog that gives advice and information on wide range of SEO related topics. On top of that visitors can decide to become premium members. It costs $48 monthly and it grants them access to guides, tools and other exclusive material.

11. Private Forums

  While the Internet is populated with free forums, there is also the possibility to create a private one where members need to pay a single or recurring fee to join.

  SEO Blackhat
charges $100 monthly from its members, and they have thousands of them. Obviously in order to charge such a price for a forum membership you need to provide real value for the members (e.g., secret techniques, tools, and so on).

  Performancing also launched a private forum recently, focused on the networking aspect. It is called The Hive, and the monthly cost is $10.

  These are just two examples. There are many possibilities to create a private and profitable forum, you just need to find an appealing angle that will make it worth for the members.

  List of popular forum software:

12. Job Boards

  All the popular blogs are trying to leverage job boards to make some extra income. Guy Kawasaki, ReadWriteWeb, Problogger… you name it.

  Needless to say that in order to create an active and profitable job board you need first to have a blog focused on a specific niche, and a decent amount traffic.

  The advantage of this method is that it is passive. Once you have the structure in place, the job listings will come naturally, and you can charge anywhere from $10 up to $100 for each.

  List of popular job board software:

13. Marketplaces

  Sitepoint is the online marketplace by excellence. Some websites and blogs, however, are trying to replicate that model on a smaller scale.

  Depending on your niche, a market place that allows your visitors to buy, sell and trade products could work well. Over the time you could start charging a small fee for new product listings.

  The problem with this method is that there are no standard software on the web, so you would need to hire a coder to get a marketplace integrated into your website.

  You can see an example of a marketplaces being used on EasyWordpress and on Mashable.

14. Paid Surveys and Polls

  There are services that will pay you money to run a small survey or poll on your website. The most popular one is called Vizu Answers.

  Basically you need to sign up with them, and select the kind of polls that you want to run your site. Most of these services operate under a CPM model.

15. Selling or Renting Internal Pages

  Million Dollar Wiki made this concept popular, but it was being used on the web for a long time around (check Pagerank10.co.uk for instance).

  These websites sell for a single fee or rent for a recurring fee internal pages on their domain. Usually they have either high Pagerak or high traffic, so that people purchasing a page will be able to benefit in some way.

  Implementing this method on a small blog would be difficult, but the concept is interesting and could be explored further.

16. Highlighted Posts from Sponsors

  Techmeme probably pioneered this idea, but somehow it has not spread to other websites. The tech news aggregator displays editorial posts on the left column, and on the sidebar they have a section titled “Techmeme Sponsor Posts.”

  On that section posts from the blog of the advertisers get highlighted, sending qualified traffic their way. Considering that the monthly cost for one spot is $5000 and that they have around 6 sponsors at any given time, it must be working well.

17. Donations

  Placing a “Donate” link or button on a website can be an efficient way to earn money, especially if your blog is on a niche where readers learn and gain value from your content.

  Personal development and productivity blogs, for instance, tend to perform well with donation based systems (one good example being Steve Pavlina).

  A small variation of this method appeared sometime ago with the Buy Me a Beer plugin. This WordPress plugin enables you to insert a customized message at the bottom of each article, asking the readers to chip in for a beer or coffee.

18. In-text Adverting

  In-text adverting networks like Kontera and Vibrant Media will place sponsored links inside your text. These links come with a double underline to differentiate them from normal links, and once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.

  Some people make good money with this method, but others refrain from using it due to its intrusiveness. It is also interesting to note that very few mainstream websites have experimented with in-text advertising.

19. Pop-ups and Pop-unders

  Pop-ups are a common yet annoying form of advertising on the Internet. If you are just trying to make a much money as possible from your website, you could experiment with them.

  If you are trying to grow the traffic and generate loyal visitors, however, you probably should stay away from them. Just consider the hundreds of pop-up blockers out there: there is a reason why they are so popular.

  Ad networks that use pop-ups:

20. Audio Ads

  Also called PPP (Pay Per Play), this advertising method was introduce by Net Audio Ads. the concept is pretty simple: play a small audio advertising (usually 5 seconds) every time a visitor enters into your website. The user should not be able to stop it, creating a 100% conversion rate based on unique visitors.

  The company is still rolling tests, but some users are reporting to get from a $4 to a $6 CPM. Regardless of the pay rate, though, this is a very intrusive form of advertising, so think twice before using it.

21. Selling the Website

  Selling your website could be your last resource, but it has the potential to generate a big sum of money in a short period of time.

  Market places on online forums like DigitalPoint and Sitepoint are always active with website buyers and sellers. Keep in mind that they most used parameter to determine the value of a website is the monthly revenue that it generates, multiplied by a certain number (the multiplier can be anything from 5 to 30, depending on the expectations of the seller, on the quality of the site, on the niche and other factors).

  Some people also make money trading and flipping websites. They either create them from scratch or buy existing ones, and after some revamping they sell them for a profit.

  Related links:

Indirect Methods

22. Selling an Ebook

  Perhaps one of the oldest money making strategies on the web, using a website to promote a related ebook is a very efficient way to generate revenue.

  You could either structure the website around the book itself, like SEOBook.com, or launch the ebook based on the success of the website, like FreelanceSwitch did we the book How to be a Rockstar Freelancer.

  Related links:

23. Selling a Hardcover Book

  Many authors and journalists leverage their blogs or websites to sell copies of hardcover books. Examples include Guy Kawasaki, Seth Godin and Malcolm Gladwell.

  While most of these people were already renowned authors before they created their website, one could also follow the other way around. Lorelle VanFossen did exactly that with her Blogging Tips book. First she built her authority on the subject via her blog, and afterwards she published the book.

  List of self publishing and publishing services:

24. Selling Templates or WordPress Themes

  As more and more people decide to get an online presence, website templates and WordPress themes become hotter and hotter.

  On this segment you have mainstream websites like TemplateMonster, as well as individual designers who decide to promote and sell their work independently.

  Brian Gardner and Unique Blog Designs are two examples of websites that make money with the sales of premium and custom WordPress themes.

25. Offering Consulting and Related Services

  Depending on your niche, you could make money by offering consulting and related services. If you are also the author of your blog, the articles and information that you will share will build your profile and possibly certify your expertise on that niche, making it easier to gain customers.

  Chris Garrett used a similar strategy. First he created a highly influential blog on the blogging and new media niche, and afterwards he started offering consulting services to clients with related problems and needs.

26. Creating an Email List or Newsletter

  Email lists and newsletters represent one of the most powerful marketing and money making tools on the Internet. They offer incredible conversion rates, and the possibility to call people to action in a very efficient way.

  Creating a big list is a difficult task though, so if you have a popular website you could leverage it to increase the number of subscribers on your list.

  Yaro Starak is a famous Internet marketer, and if you visit his blog you will notice that right on top he has a section encouraging visitors to subscribe to his email newsletter. Yaro generates five figures in revenues each month from his email newsletters, proving that this method works.

List of software to manage email newsletters:

27. Mentoring programs

  People are willing to pay for someone or something that will teach them and give them knowledge (as opposed to mere information). Education is one of the biggest industries in the world, and the online landscape behaves in a similar way.

  Creating a mentoring program related to the niche of your website could be very profitable if you manage to structure and promote it adequately. There is a wide range of media and tools that you can use to deliver the information, from text articles to audio and video lessons.

  Brian Clark leveraged the success of Copyblogger to launch a mentoring program teaching people how to build membership and how to sell content online. The program is titled Teaching Sells, and it costs $97 monthly. Sounds expensive, but they have over 1,000 members.

28. Creating a conference around the website

  If your website takes off and becomes an authority on its niche, you could create a conference around it. Depending on the size of your audience, the event could attract thousands of people, and you could make money directly from conference passes and sponsors.

  Search Engine Land, for instance, created a series of conferences that visit several cities on the United States and on other countries as well. The conferences are called Search Marketing Expo, and the tickets and passes cost thousands of dollars.

Adopted from, Daniel Scocco

8 Must Do’s to Start a Successful WordPress Blog

  WordPress has become one of the most popular blogging platforms on the internet, because it’s open-source, has clean architecture, and is very flexible and expandable. Each new version has great out-of-the-box additions, which if used correctly can help your blog be indexed properly by search engines and become a tool for increasing subscribers and overall stickiness. For those of you new to WordPress, you can download it here.

1. Permalinks: Allow URLs to be indexed properly and make sense to your readers.
  Permalinks make all of your pages have friendly URLs which will contain important keywords for Google, as well as make more sense to your blog readers. For example, if you create your 3rd post with the title “Welcome to my blog”, on a stock WordPress install, the URL to that page will be: yourblog.com/?p=3. It doesn’t make any sense to a human reader and won’t make sense to Google. Rather, if you set the correct options within WordPress, the URL to that same page will be: yourblog.com/welcome-to-my-blog/
It’s easy to see that this URL would be more beneficial to your readers and search engines.
To make this change:
  After logging into your WordPress installation, click on the “Options” link at the top. Then click on “Permalinks” from the darker blue sub-menu bar. You should then see the heading “Customize Permalink Structure”. Click the radio button next to “Custom, specify below”. Then in the box to the right of “Custom Structure” type in the following:
  What this does is create a rule that will allow the title of any post you create to become the URL to that page. Keep in mind, you can’t have any two blog posts with the same title, and you can also make your URL different then your title if you want, by changing the slug.
2. Akismet will save your life.
  There is a plugin that comes with a stock install of WordPress called “Akismet”. It is a plugin that checks your blog’s user comments to see if they contain spam or not, using Akismet web services. All you have to do is get a key (API) that will allow you to use it. To get a WordPress API key, go here. After you get your API key, in your WordPress Admin click on “Plugins”. Then in the darker sub-menu click on “Akismet Configuration”. Then put in your API key that you received from WordPress and then click “update options”. You are all set.
So now what?
  Anytime someone makes a comment to one of your blog posts, the Akismet API will be used to check whether it looks like spam or not. If it does, it will be moved into a special section under comments called “Akistmet Spam”. At anytime you can click on “Comments” and then “Akismet Spam” to see them, or delete all of them. What is refreshing is it works really well. Since I started my blog, it has saved me from having to moderate 14,729 comments. As your blog grows in popularity, you WILL receive spammy comments. But don’t worry, because Akismet works and will save you time.
3. Google Sitemaps is a must have for new content.
  Blogs are dynamic, or always changing. If you become a very dedicated blogger, you might be writing a post everyday. Writing a new post is like adding a page to your website everyday. Google, like other search engines loves new content. That is one reason it loves blogs. There is a plugin called “Google Sitemaps” which keeps an updated sitemap file for Google, which contains the links to ALL of your WordPress articles, past or present. It also contains information about when a page was last updated, how often it is updated, and its importance compared to other pages on your site. This allows search engines like Google to crawl and index your blog pages more intelligently.
Great. How do I install it?
  I would recommend reading the author’s information about installation and configuration here. Keep in mind, to install this or any other WordPress plugin, you need to be familiar with FTP. For more information about installing plugins and how they work with WordPress, you can read more here. Once you have it installed it will keep the sitemap updated and tell Google anytime you have a new post. You can also add the sitemap to your Google Webmaster Tools account to get more detailed information regarding how Google is using it, and if there are any errors.
4. All in One SEO Pack to further indexing.
  A plugin was created that furthers your options and abilities to have your pages indexed properly. It is the “All in One SEO Pack” which you can download and get installation instructions for here. After you have it installed, it’s important you configure it properly.
Configuration Tips:
  After installation you can install it by clicking on “Options” and then “All in One SEO”. For brevity, I am only going to cover some important points. Make sure to check the boxes next to the following: “Use noindex for Categories”, “Use noindex for Archives”, and “Use noindex for Tag Archives”. This is a great feature which is going to help you not get dinged for having what is called duplicate content. Basically, your category and archive pages have different URLs then your article pages, however contain the same content. This will make Google think that you have a bunch of pages on your site that are the same, and it could hurt your rankings. It’s better then to allow users to see them to help with browsing your blog, but not search engines. By checking the options as described above, you will ensure search engines won’t try to index those pages. You can decide how to use the other options as based on your blog’s needs.
5. Burn that Feed.
  One awesome feature of WordPress is its built-in RSS feed creator. You are probably familiar with RSS feeds, as they are becoming increasingly popular. Basically, it is a format that allows people to subscribe to your blogs’ content without actually visiting your blog through the browser. As blogs are becoming more popular, there are services that allow users to display the content of multiple blogs through one program, which allows them to see the latest posts from all of their favorite blogs.
How do I burn my feed?
  First, get an account at FeedBurner. This is a free service bought by Google that allows you to get information about your feed. You can see how many people subscribe to it, how often people use it, as well as get some basic statistical information regarding your site’s visitors. After you create an account, you will need to put in the URL to your feed. It’s easy, just take your blog URL and add “/feed/rss2/” at the end of it if you have changed the permalinks like I described above. If not, you can add “/wp-rss2.php” at the end of your blog URL.
  Now all you have to do is provide a link on your blog that allows them to subscribe to your FeedBurner feed. The best way is by installing the plugin provided by FeedBurner. You can visit the page here. They provide information regarding installation and configuration that will get you all set up to start burning that feed, and tracking subscribers. Along with this, I would recommend using the “Subscribe Remind” plugin to remind visitors to subscribe to your blog. You want as many subscribers you can get, and a simple reminder can go a long way.
6. Add a contact form, but not form spammers.
  As people read your blog, they may want to contact you directly. Especially if your blog promotes your profession or services. If you place your email address on your blog, it is guaranteed that it will be picked up by spammers and added to a list of emails that they will spam frequently. It’s better to provide a contact form, where you can somewhat regulate the information they send as well as prevent spammers from sending you messages.
Here is how:
  You can read more about the plugin here, as well as get documentation about installation and configuration options. This will become a lifesaver as your blog becomes more popular, and help those you may want to hear from, contact you directly.
7. Start tagging now.
  You may have heard the term “Tagging” or seen “Tag Clouds” on websites or blogs. Tags are basically key words that are related to page content or topic. The latest version of WordPress allows you to tag your posts, which means adding specific keywords people may be interested in. For example, for this blog post if I was going to add tags, they might be “WordPress tips, important WordPress plugins, blog seo” etc… By adding these when I create a post, WordPress will assign these tags to that post. When you publish your post, at the bottom it will show related tags, and then list the tags you created as links. If a user clicks on these links, it will bring up a page that has all of the posts you have created where you assigned the same tag to the article. It’s a great feature for a time where tags are becoming increasingly popular.
  The reason I say start tagging now, is if you don’t get in the habit now, you will be in trouble if you want to add tags later. My brother who has a blog with over 400 posts didn’t do tags from the beginning. He now wants to add them, and is forced to edit each post individually and add the tags associated with that post. A big time waster which can be avoided if you get in the habit now. Also, there are some great plugins that work off of the tags you create, and I am confident many more are on their way.
8. Keep the design simple
  Another great feature of WordPress is the ability to add templates easily, without having to change your content. Because I am a web developer, I would always recommend having a custom WordPress template created that matches your style or brand, and is effective in displaying the meat of your blog along with other features to enhance experience, without taking away from your content. You could easily find someone capable of designing such a template, by posting a job on Elance saying you want a “WordPress theme”. Make sure to request to see past templates the developer has created. If you have a low budget at this time, there are many free templates out there. Try visiting this page on the WordPress website.
Some more tips
  Blogs should have a fairly simple design. Because blogs are made for reading, a lot of reading, you should make sure the text isn’t on backgrounds that are hard to read like blue, orange, yellow or red. The last thing you want is people leaving your blog because it gives eye strain. Also, make sure people can get around your blog easily. Have at least two columns. One column that can display your posts, and the other column to display your categories, advertisements, search box, links etc…
This article was adopted from:
Patrick Bennett, a WordPress GURU